BLAUER Il marchio Blauer. USA viene fondato a Boston nel 1936 da Louis Blauer, specializzato nella produzione di abbigliamento tecnico per le forze di polizia. I clienti iniziali erano parte dell'esercito degli Stati Uniti, come ufficiali della Marina degli Stati Uniti, servizi segreti della Casa Bianca o tra i vigili del fuoco e i ranger.
Nel 2001, Blauer. USA siglò un diritto esclusivo di licenza e distribuzione con FGF Industry SpA, per introdurre il marchio nel mercato internazionale. Nel 2017 FGF Industry SpA ha acquistato il 50% del marchio.
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Direttiva Omnibus
Prezzo soggetto ad obblighi previsti dalla Direttiva Omnibus, attuata in Italia con il Decreto Legislativo 7 marzo 2023 n. 26.
La Direttiva Europea ha lo scopo di aumentare il livello di trasparenza verso i consumatori, toccando temi importanti per siti web ed e-commerce, quali:
- gestione delle recensioni
- comunicazioni in occasione delle riduzioni di prezzo
- condizioni di vendita dei marketplace
Con la presente l'e-commerce si impegna ad applicare la Direttiva Omnibus riguardo la modalità di gestione dei cambi di prezzo che prevede:
"Ogni annuncio di riduzione di prezzo indica il prezzo precedente applicato dal professionista per un determinato periodo di tempo prima dell’applicazione di tale riduzione. Per prezzo precedente si intende il prezzo più basso applicato dal professionista alla generalità dei consumatori nei trenta giorni precedenti all’applicazione della riduzione del prezzo."
*Casi esclusi: vendita prodotti agricoli e alimentari deperibili; prodotti immessi sul mercato da meno di 30 giorni.
*Si precisa che la Direttiva Omnibus è una misura legislativa più ampia che riguarda la semplificazione e l'aggiornamento di diverse direttive esistenti dell'Unione Europea. Cui doveroso riportare all'atto di direttiva UE recepita riferita da fonte ufficiale, Gazzetta Ufficiale: https://www.gazzettaufficiale.it/eli/id/2023/03/18/23G00033/sg
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